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Sean Masters for the City of Sydney

Clover Moore has been in power since 2004.

No Moore.



It's Your Vote, Your Choice

  1. Moore Virtue Signalling or More Actual Help
  2. Moore Politics or More People Focus
  3. Moore Global Issues or More Local Issues
  4. Moore Salaries or More Savings
  5. Moore Rules or More Freedom
  6. Moore Fun Police or More Fun
  7. Moore Red Tape or More Rights
  8. Moore 'Big Council' or More Accountability
  9. Moore 'Diversity, Equity and Inclusion' or More Merit
  10. Moore Surveillance or More Privacy
  11. Moore Bike Lanes or More Parking
  12. Moore Big Development or More Small Business

What I Believe

  1. I am fighting to keep ideology out of council
  2. I believe in the kind-hearted nature of Australians
  3. I believe we should be proud of what Sydney is today
  4. I believe in meritocracy
  5. I believe in a bright future where council solves local issues
  6. I believe in freedom

It's Your Vote, Your Choice

1. Moore Virtue Signalling or More Actual Help

In two years, Clover Moore donated nearly half a million dollars to overseas charities. Why is this not a sackable offence? Virtue signalling grants, panels, plans, reports, programs, signage, installations, ceremonies, buildings and salaries are costing us tens of millions yearly. This needs to go into your pocket, and into what matters to everyone - parks, playgrounds, free parking, carparks, roads, community centres, reviving our nightlife and more.

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2. Moore Politics or More People Focus

Your council should not be political - it should not review historical statues, install #racismnotwelcome street signs, commit $11.5 million to reconciliation, spend $500K campaigning in a referendum, or lobby for a ceasefire in overseas conflicts. These are federal issues. Your council should be only thinking of local issues that affect you. 

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3. Moore Global Issues or More Local Issues

Clover Moore says her "top priority" is climate change. It is not the role of local council to take on the challenge of climate change or reach Net Zero as Clover Moore has repeatedly stated. Local councils should be focussed on our needs. Our Sydney mayor is not the Mayor for Sydney's needs. What about our housing emergency? What about supporting small businesses? In 2019 Clover Moore declared a 'Climate Emergency' for Sydney. In 2024 I am declaring a 'Clover Emergency' for Sydney.

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4. Moore Salaries or More Savings

Salaries for City of Sydney Council employees last year was over $240,000,000. This is staggering considering virtually everything is outsourced to contractors. Moore has 22 personal staff. Obscene. If Clover Moore cut her personal staff by 40%, the city could make childcare and swimming pools free. There are many hardworking council employees. And there are not. Unnecessary, indulgent, ideological salaries will go to you in the form of lower rates, better service and more facilities.

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5. Moore Rules or More Freedom

In 2023, the City of Sydney raked in $39 million in parking fines, the most of any council and now they plan to reduce the speed limit to 30km/hr. Absurd. Heavy fines and restrictive rules will go. You should not live in fear of being fined as soon as you step out of the front door, or harassed by a council officer for not having a permit. Kids should be able to have a lemonade stand on the street while neighbours enjoy a beer together.

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6. Moore Fun Police or More Fun

The city has not recovered after lockout laws which killed off 176 iconic Sydney nightlife venues. We will open up the city with extended operating hours, simplified liquor licences, free night parking and more to make Sydney the 24 hour global city as it once was.

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7. Moore Red Tape or More Rights

The nightmarish Development Application process (125 day average for City of Sydney)  must be overhauled. As long as it doesn't affect others, you should not have to beg for permission to make changes to your property.

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8. Moore 'Big Council' or More Accountability

Councillors used to be responsible for specific area 'Wards'. Now we're one big single ward so no one is accountable to ratepayers' needs, meaning you don't get answers. This became clear during the city's rubbish crisis when people couldn't get any answers. We will ensure a councillor is answerable to you, and that concern is taken to council.

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9. Moore 'Diversity, Equity and Inclusion' or More Merit

DEI quotas in our council that assess people and contracts on race, gender and sexuality are dehumanising, unrealistic and flawed and they need to go. In this city we need to ensure the best people get the job regardless of their skin colour or their gender. 

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10. Moore Surveillance or More Privacy

It is explicitly stated on the WEF website that the goal of so-called 'Smart Cities' is Net Zero, and that means strict mass surveillance to monitor your carbon footprint with the eventual goal of locking you into a 15 minute zone. It sounds like a conspiracy but it is not. This global agenda is already being implemented in the City of Sydney.

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11. Moore Bike Lanes or More Parking

Bike lanes are useful and necessary. But this council is obsessed with reaching Net Zero. Their end-goal is to squeeze cars out of every suburb in the City of Sydney, as I have been told by the council. How will this affect your ability to get to work, the shops, the beach, visit family or drop the kids off at the pool?

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12. Moore Big Development or More Small Business

Small businesses are the life of our city but they're being strangled out, and they need to be saved. The City of Sydney Council rakes in hundreds of millions thanks to big developments. Meanwhile small businesses are suffering. We will get small businesses firing again by diverting hundreds of millions of big development money to small businesses.

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What I Believe

1. I am fighting to keep ideology out of council

'Woke' ideology is the belief that society is formed of the oppressors and the oppressed. It means we begin to see each other as part of identity groups, meaning your entire identity is formed of your 'oppressed' characteristics - typically gender, sexuality and race. You may have witnessed this yourself, where people refer to themselves by their defining immutable identifiers - "as a gay woman", "as a black man". This is dehumanising, as it strips people of their individuality. People then begin competing in this intersecting matrix of victimhood to be the most oppressed, leading to a celebration of victimhood. This fractures society as people begin judging each other through this warped lens of privileged vs oppressed.

Why does this matter in the context of a council election? You're right it shouldn't. But unfortunately the City of Sydney Council has embraced this ideology in everything it does. I believe a council should be apolitical. And I believe the majority of councillors have lost touch with what real people actually want from their council: lower rates, fewer rules, less red tape, more freedom, clean streets, good roads. It should stick to pragmatic day-to-day concerns we all care about.

Click here to watch Sean's response to the question: 'What is Woke?'

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2. I believe in the kind-hearted nature of Australians

Australians are loving, accepting people. I find claims that we are a racist country untrue. I am not racist. Are you? Do you know anyone who is? Unfortunately we are currently witnessing the re-recialisation of society where suddenly skin colour is the most important thing about a person. This is due to the 'Woke' ideology of 'Anti-Racism', the belief that racism exists in all human interactions, and 'Critical Race Theory', essentially an obsession with skin colour. I reject this. Martin Luther King's dream of colour-blindness is still the North Star for any civilised society - character over colour. This does not mean we do not literally see skin colour, but rather that should not matter as hair colour. I find this hyper-racialisation grotesque and dehumanising. Yet the City of Sydney Council has welcomed this new ideology and has manifested in the form of #racismnotwelcome street signs.

This kind of 'woke' thinking is incredibly corrosive to society and does nothing to unite us. Rather it elevates race to the top of our minds when we should only see others as individuals, not skin-types. I want a council that is apolitical, and doesn't preach to you. I want a council that works for you, not an ideology. That is why I believe #wokenotwelcome

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3. I believe we should be proud of what Sydney is today

George Orwell wrote that, "The most effective way to destroy people is to deny and obliterate their own understanding of their history". The City of Sydney Council is currently reviewing our statues. A functioning society must agree on its collective history, and shared vision for the future. Continually picking at the scabs of history hurts us all. Whilst we can acknowledge historical atrocities, claims that British settlers enacted a deliberate genocide of Aboriginal people are simply untrue. A Christian-led moral revolution swept Britain in the early 1800s and early settlers were instructed to "live in kindness" with the indigenous people, that they had the same rights under British law and if any harm came to them the wrongdoers would be subject to death. This resulted in seven white men being justly hanged for the tragic deaths of Aboriginal people in the Myall Creek Massacre. The British neither intended to, nor committed, genocide. Yet today, this is what we are led to believe and the accompanying unwarranted communal shame corrodes our sense of community. A better, brighter perspective is that today we are all Australians, all Sydneysiders, living as one, together.

I believe your council should not be an ideologically-driven moral arbiter that determines our shared history. Its function should be to pragmatically manage our day-to-day lives, making stuff easier, and more streamlined. It should focus on lowering rates and reducing heavy restrictive rules. I want to take the ideological garbage out of the council, so the council goes back to taking out the garbage.

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4. I believe in meritocracy

Each individual should be judged on their unique strengths and rewarded for their effort and talent, but the City of Sydney Council has enacted gender, sexuality and race-based quotas on rewarding grants and contracts. This is more red tape the city doesn't need, but Moore concerningly this thinking is further evidence of a shift towards the collective, or identity politics, where you are defined by your immutable characteristics. This drive to the collective is antithetical to the overriding principle that we are all individuals, but that together we can form a loving, productive community.

It's clear that Clover Moore's council has embraced a divisive ideology. It is not the job of the council to form an ideological perspective on awarding contracts, but rather pick the best people for the job. The Council should not be concerned with how they will be perceived. Rather they need to think of only one thing: what will be the best outcome for the people of Sydney?

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5. I believe in a bright future where council solves local issues

Whilst it is widely understood that man-made climate change exists, many scientists believe its extent is being dramatically exaggerated. Regardless of where the truth lies, climate alarmism is leading to distress, a sense of hopelessness and a leaning into nihilism amongst our kids. I find this abhorrent. The obsession with climate change is also accompanied by an anti-human narrative, where we are encouraged to live little lives. I believe in the beauty and innovative brilliance of humanity, where each of us should be encouraged to reach our potential - in fact, human innovation is the path out of any future potential climate crisis.

It is ludicrous that a local council should take it upon itself to solve global climate change.

For context, China is building a coal-fired power station every week and Australia exported 300 million tonnes of coal last year. So why does the City of Sydney Council think our restaurants should not be able to cook with gas? Do they want restaurant bills to be higher? Do they want businesses to close? It is estimated the goal of Net Zero will cost 22 trillion dollars and many economists and climate scientists are now saying it is fanciful and unrealistic.

The council has told me they are not shy about their drive toward Net Zero, with the goal being car-free cities. Why should we be penalised to drive? How will this affect our ability to shop, pick up kids, and go to the beach.

I do not believe local councils should take it upon themselves to solve global issues like climate change or reach Net Zero. I believe Clover Moore and the City of Sydney Council have adopted a global elitist view that does not concern itself with our day-to-day lives. Clover Moore has her head in the clouds and needs to be brought back down to earth where we live. Because your Council should be focused on you, not virtue signalling to global agendas. This election I want you to vote for you.

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6. I believe in freedom

We were founded on the principles of the Enlightenment, primarily on the sanctity of the individual - that each autonomous adult knows what is best for them and does not need the government to tell them. We have lost that. Today we live in a city that treats adults like children. We are wrapped in cotton wool because stemming from this victim-mentality is the need to feel 'safe'. Everywhere we turn there are signs telling us what we may or may not do. The grossly unnecessary lockout laws were an example of this.

We should not feel the weight of governance hanging over us from the moment we leave our homes. Whilst some measure of rules need to be adhered to, unnecessary bureaucracy has taken over the council. Red tape is driving us mad. DA approvals are a nightmare. Unwieldy governance has become restrictive to our aspirations. The council should be focussed on solving our problems, not creating them with needless and endless forms that serve as roadblocks to our rights. Power should be handed back to citizens to run their own lives as they see fit.

I believe in small government. The council should not loom large over our everyday lives. The job of the council should be to get out of our way, and when needed simplify not complicate. It is not the role of council to treat us like children, rather to let us live our lives as we see fit. You should feel free in the city you live in. I want a council that gets back to basics and the day-to-day running of the city. That cuts spending, cuts red tape, with less waste, more efficiency, fewer rules, and lower rates.

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